Those We Honor

You’ll find more than just fishing celebrities in this list. One can make a significant impact
on the lives of many without ever being well known. It is important to honor all of
those who had a great influence on the great sport of fishing, whether famous or not.
Corporate advances tend to be much more visible to us. For it’s their products that
shape the evolution of the sport of fishing.

Scott Glorvigen

Scott Glorvigen

Class of 2022

Constantly breaking boundaries in unique business development, identical twins Marty and Scott Glorvigen set the standard for out-of-the-box thinking around several highly successful businesses in the freshwater fishing space. This gregarious and brilliant pair of fierce competitive anglers dramatically changed the face of fishing with everything they touched.  Launching the first business model mixing fishing and retail in 1987, Gemini Sport Marketing was one of the first fishing-specific custom logo companies with products created by Scott and Marty based upon their countless hours on the water. While running Gemini Sport Marketing (aka G2), Marty and Scott also enjoyed a 23-year run with Pro Pointers Television.

Another entirely out-of-the-box business, Pro Pointers Television was the only fishing television production that aired “how-to” fishing tips in the middle of Prime-Time news broadcasts in the mid-90s. Cleverly wedged between the sports and weather segments (the two most highly watched segments of news), Pro Pointers offered viewers a 1-minute fishing tip with :30 second spots and promos in 13 DMA’s in the United States. As media consumption evolved from television to digital platforms, Pro Pointers advertisers “weren’t interested in television anymore,” and the Glorivigens were called to creative task again.

In 2007, the concept for Wired2fish came to fruition. With a Wired magazine sitting on a table in a strategy meeting, the Glorvigen twins, Todd Hammill and Terry Brown conceived the idea and name for Wired2fish (a take-off from G2). With Todd Hammill’s focus on delivering a robust digital platform, the Glorvigens tandemly transitioned partners to another innovative television media offering, again cleverly packaged next to college sports on ESPN2. Under the Wired2fish label, partners to the Glorvigens put together 12-minute product tip episodes combined with :30 spots. This one-of-a-kind television broadcast structure allowed Wired2fish to gain fantastic coverage for their partners on TV while most ½ hour outdoor television shows were floundering. As Todd Hammill turned-on the brand in the digital space, Wired2fish also hired great talent. Bringing Jason Sealock on to develop original digital content and Ryan DeChaine to create compelling video content, Wired2fish was doing something incomparable to any other media company in the outdoor space.

Over its fifteen years, Wired2fish led unique content delivery and rapidly grew a dedicated fanbase. Technologically, Wired2fish sought partnerships with the most advanced companies in the general digital space, eventually partnering with CBSi on their Prism platform, allowing additional, explosive reach. When combined with their all-original, organic content, this powerhouse platform paved the path to leadership in digital freshwater fishing content, reaching an average of 617,000 anglers monthly in 2021. Also in 2021, Wired2fish broke another new barrier by becoming the first fishing namesake of a new CTV Channel (Wired2fishTV).

The Glorvigens attribute their success to their personal style. With a handshake and honor, they created a tremendous amount of trust from their customers. This high level of trust allowed them to transition their deep relationships with fishing manufacturers from one business platform to another. They like to say, “Our word is our honor, and that’s the way it is.”